MENOPAUSAL SKIN

 Finally! A focus on menopausal skin. It is real and largely ignored.
 Most skincare is created and marketed for:
  • Younger skin
  • Oil control
  • Anti-aging through actives (e.g., retinoids, exfoliating acids, benzoyl peroxide)
  • Fast, visible “corrections”

When women enter menopause, their skin changes fundamentally, not cosmetically:

  • Less estrogen means less oil, collagen, and moisture
  • Skin becomes thinner and more sensitive
  • The barrier (the outer layer of the skin that protects the body and helps keep moisture in) weakens

Yet the industry keeps offering:

  • Lighter lotions
  • Stronger actives
  • More steps

This mismatch leaves maturing women frustrated, uncomfortable, and feeling unseen.
 

The Problem Isn’t Aging — It’s Depletion

Menopause isn’t something to “fix.”
It’s a stage where skin becomes depleted, not broken.

Depleted in this context means skin has less natural moisture, resilience, and lipids than before. Lipids are natural fats and fat-like substances that act like the mortar between bricks, holding skin cells together so the surface stays strong and hydrated. The skin barrier remains intact, but it needs deeper nourishment and support to feel comfortable and balanced again.

What skin needs at this stage:

  • Replenishment, not stimulation
  • Nourishment, not correction
  • Support, not aggression
     

Barrier Support Is the Missing Conversation

 Most women are told to:

  • Exfoliate more
  • Add stronger retinoids
  • Use more “anti-aging” treatments

But menopausal skin often reacts because its barrier is compromised. Meaning skin may be thinner, drier, or less resilient than before, making skin more reactive or sensitive. The barrier is still intact. We believe it simply benefits from extra nourishment and gentle care.

  • Barrier health comes first
  • Moisture retention matters more than actives
  • Comfort is a valid skincare goal

We believe shifting skincare from fighting age to supporting skin through change is the better approach.

Women Want Fewer Products They Can Trust

  Midlife women are often:

  • Tired of chasing trends
  • Done with complicated routines
  • More ingredient-aware than ever 

They want:

  • One product that works
  • Ingredients they understand
  • Something that feels comforting and reliable

Traditional Ingredients Make Sense for Modern Skin

 Beef tallow isn’t a gimmick, it’s functional.

"Our Why" includes:

  • Returning to ingredients skin naturally recognizes
  • Using lipid-rich nourishment instead of synthetic substitutes
  • Honoring traditional approaches that align with mature skin needs 

This resonates deeply with women who feel overwhelmed by modern formulations.

We believe in simplifying skincare at a time when life and body are already complex.